CASE STUDIES

Urban Espresso (urban-espresso.com.au)

By Micah Puklowski

Urban Espresso (urban-espresso.com.au)

With Urban Espresso Roastery the brief was to create an e-commerce website which would allow for a mobile friendly experience first. My client wanted a website that would be easy to navigate and buy online for his customers, giving them the option of free local delivery (for a specific area/postal code), click and collect and nationwide shipping for their beautiful roasted beans only.

Using a combination of shipping rules and a Zapiet app, we were able to create a seamless checkout process, no-matter which delivery option was chosen.

The client also wanted to be able to offer a large variety of options for their hot coffee and cold drinks, including a selection of types of milks, syrups, sugar, how many shots of coffee etc. As well as with the 250g, 500g and 1kg of roasted coffee beans, they needed to be able to offer different grinds and blends, including a house blend, decaf and 8 global single origin beans. This meant hundreds of variations of each products to allow the customer to order it exactly how they would in person.

This website was launched a few days before lockdown started in NZ and people started becoming more aware of isolation for health and safety in Australia. The owners decided they would close their bricks and mortar cafe location in Launceston, Tasmania and only offer nationwide shipping of their beans and local contactless delivery for their baked goods (only available in 12 packs.) This meant we changed the websites checkout process to fit in with the new covid19 situation.

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This Shopify theme is designed specifically for mobile first use. As you can see below the extra (orange) menu button is designed for mobile use and makes navigating the site and buying a very simple process.

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Made with Respect (madewithrespect.com)

By Micah Puklowski

Made with Respect (madewithrespect.com)

With Made with Respect the goal was to migrate, update and re-brand the original business Me Me & Co, (which was an eDepartment store for small batch luxury brands from around the world, with an appreciation of craftsmanship) to Made with Respect (MWR).

We helped with every aspect of design, creating a new shopify website, logo, colour palette and cohesive social media branding to bring everything together.

The challenges within this website were logistically bringing over 200 brands (with hundreds of products) from countries all around the world into one website, that felt like one brand, who cared about sustainability, quality and craftsmanship. We decided to use a Mega Menu app, to give us more options on how we sorted our navigation. After testing countries and continents, we finally decided on brands and collections. (Thus giving us the best of both, the brand name and location and categories of what we sold, eg, Fashion, Self-Care, Home and Outdoor. Then each of those categories could be broken down into more specific collections, such as Self-Care = Women's Skincare and Men's Grooming. etc This helps the customer find things they are looking for, even when they don't know what that is!

We decided on including a brand story for each business that joined the movement, so the consumers could learn all about the products they were buying and from whom, without leaving Made with Respect. (Remembering that most brands already had their own website and social media.)

We also spent many hours re-sizing and templating product images, so that no matter what brand they came from, they felt cohesive over the entire website, including how they line up on the page and mixed collections.

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Simply Italian (simplyitalian.co.nz)

By Micah Puklowski

Simply Italian (simplyitalian.co.nz)

With this website I used a Pixel Union Theme and their Wholesale Club app to create a wholesale/ retail e-commerce website for Simply Italian. This gave them the ability to sell directly to the public with retail pricing and then have their wholesale buyers log into the same site, but to see the correct wholesale pricing.

We imported all their customer details to make it as smooth as a transition as possible. Requiring Simply Italians clients to only need to login in and create a new password. Once that was done, that could check their details and order as usual.

Using wholesale club, meant we could set up different levels of pricing, discounts or sales terms for each specific client, or groups of clients. Giving Simply Italian the ability to offer 14 day or monthly invoicing (as in the past.) The client adds a selection of products to their cart and checkout as normal, but, without paying, getting confirmation and then this process, lets Simply Italian, check stock, add GST and the correct shipping costs, before confirming the order for shipment.

This website also uses a Stockist Store Locator app, using Google Maps API to have a live and up to date stockist list, which consumers can look up the closet store near them by postal code, city, country or by searching a specific address.

We used the blog function to create a place for trade show updates and we spent a long time making sure we got great product photos to give us the best product images for such small and detailed products such as jewellery.

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Simply Italian Front Page

Simply Italian Product Page Example

 

Simply Italian Bottom of Website

Simply Italian Wholesale

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